Monday, November 1, 2010

Color

We depend on color, shape and texture of an object in order to identify and to label it. Color also influence our mood and impression of an object, for example: red is alert, green is envy or yellow is happiness... As result, the commercial industry used this method to catch the attention of the customers to purchase their products. For example, Mc Donald's restaurants is decorated in red to trigger the hunger and encourage the customers to eat more hamburgers. This also explains the changes of color trend in fashion design due to weathers. By studying the color differences, and the interaction of human's brain toward color can help us have a better understanding at the role of color in design.
Color is the visual perceptual property corresponding in humans to the categories called red, yellow, blue and others. The study of color has been going for a long time ago.The birth of new colors open the horizon of designing. The birth of machine has heavily influences to the modern design, this did not only influence the shape and the texture of object and material; it creates a variety of color option. New color was create by new technology; with the help of the machine, human was able to create new color with precise amount between mixture of primary colors or secondary colors.

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